MANAGING PARTNER
Craig Emanuel
Bachelor of Business (Finance), ASIC RG146 compliant in margin lending, Securities and superannuation, ADA 1 & 2, Foreign exchange, FPA, Registered Tax Practitioner (Tax Practitioners Board)
Barron’s Top Investment Advisors – 2018, 2019 and 2020
No.1 Investment Advisor in QLD, 2018 and 2019 (Barron’s Top 50 Financial Advisors)
Top 10 Investment Advisors in Australia, 2018 and 2019 (Barron’s Top 50 Financial Advisors)
Top 25 Investment Advisors in Australia, 2020 (Barron’s Top 100 Financial Advisors)
Initially practising as a qualified Chartered Accountant and licensed tax advisor for 12 years, Craig’s passion saw him transition from accounting into financial markets. With Craig’s unique broad taxation and financial experience, Craig considers your family’s total financial structures and position. This enables the most suitable investment portfolios to be created, managed, and monitored, to ensure wealth preservation for your future generations. Craig’s clients benefit from his deep 30 + years of experience across global investment markets and economics, to shape the best advice possible from our holistic approach.
Before founding Emanuel Whybourne & Loehr, Craig held the title of Director at Macquarie Group from 2002 to 2008, then a Director of UBS until 2015. More recently Craig was an Executive Director of Morgan Stanley until 2020. During that time, Craig sat on the UBS National Advisory Council and the Morgan Stanley Financial Advisory Council. For three years in succession, Craig was ranked in the Global investment publication Barron’s Top 10, Top 25 Investment Advisors in Australia.
Craig is happily married with his wife Samantha, the founder of a successful lady’s shoe boutique and have three children. Craig and his family can be found enjoying the weekends on Sydney’s beautiful harbour and beaches. Craig relocated from Brisbane back to home in Sydney during 2022, to establish and manage the Sydney office for Emanuel Whybourne & Loehr. Craig spends one week per month in our Brisbane office.


Is this the investment opportunity of our lifetime? with Richard Galvin (Digital Asset Capital Management)

Are we there yet?

The Million Dollar Trade I Missed and Why it is Not Too Late

Investing in Super vs Outside of Super

Macro, Liquidity and the Digital Asset Shift: A Deep Dive with Jamie Coutts (Real Vision)

Don’t be your own worst enemy

Morgan Stanley duo establishes advice boutique

Making the Right Investments with the Right Financial Adviser

Powerwrap signs wealth boutique

The fallacy of chasing income

The Fallacy of Forecasts

Two Morgan Stanley Wealth Operatives Exit

Discipline Through the Cycle: Lessons in Property Investing from Charter Hall’s Steve Bennett

US Trip: learning from those who drive the largest market in the world.

When Private Credit Gets It Right: What Pimco’s $27 Billion Meta Deal Reveals About Quality in Alternative Lending

Selling a Business the Right Way

What Really Drives Australia’s Commercial Property Market with Bruce Baker

Staying the course — A timeless lesson

Measuring Investment Risk: Volatility, Liquidity & Private Market Risk for High-Net-Wealth Investors

Why Boring is Beautiful: Venture Capital Lessons with Matthew Browne

Secondaries Unlocked: Liquidity, Pricing & the Future of Private Markets with Jake Elmhirst

Speculation is the Mother of all Evil
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Finding Focus in Volatility

This isn't 2008

Built to Innovate, Structured to Fail: Lessons for Big Tech in the Age of AI



