Ryan Loehr
6 January 2026
Positioning for Growth in a Changing Real Estate Cycle with Rob Percy (Cromwell)
In this episode of The Exchange, Ryan Loehr sits down with Rob Percy, Chief Investment Officer of Cromwell Property Group, to unpack how one of Australia’s most established real estate investment managers is reshaping its strategy for the next cycle.
With more than 25 years’ experience across global capital markets, Rob offers a candid look at Cromwell’s transition to a more focused, capital-light investment platform following the sale of its European business. He explains how the group is thinking about capital allocation, partnerships - including Brookfield’s recent cornerstone investment - and the structural shifts redefining office, data centres, life sciences, and other emerging real asset sectors.
Rob also discusses how Cromwell is maintaining sector-leading office occupancy, what institutional tenants value most today, the growing importance of ESG and decarbonisation, and where he sees opportunity - and risk - as the next property cycle takes shape.
For investors, advisers, and anyone watching the future of commercial real estate, this episode offers a clear, grounded view from one of the industry’s most experienced CIOs.
Continue the real assets and property investing conversation and hear from leading industry experts by downloading the recording of our recent webinar, 'Let’s Get Real: Property & Real Assets'.
Important disclaimer
Emanuel Whybourne & Loehr Pty Ltd (ACN 643 542 590) is a Corporate Authorised Representative of EWL PRIVATE WEALTH PTY LTD (ABN: 92 657 938 102/AFS Licence 540185).Unless expressly stated otherwise, any advice included in this email is general advice only and has been prepared without considering your investment objectives or financial situation.
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Emanuel Whybourne & Loehr Pty Ltd (ACN 643 542 590) is a Corporate Authorised Representative of EWL PRIVATE WEALTH PTY LTD (ABN: 92 657 938 102/AFS Licence 540185).Unless expressly stated otherwise, any advice included in this email is general advice only and has been prepared without considering your investment objectives or financial situation.
There has been an increase in the number and sophistication of criminal cyber fraud attempts. Please telephone your contact person at our office (on a separately verified number) if you are concerned about the authenticity of any communication you receive from us. It is especially important that you do so to verify details recorded in any electronic communication (text or email) from us requesting that you pay, transfer or deposit money, including changes to bank account details. We will never contact you by electronic communication alone to tell you of a change to your payment details.
This email transmission including any attachments is only intended for the addressees and may contain confidential information. We do not represent or warrant that the integrity of this email transmission has been maintained. If you have received this email transmission in error, please immediately advise the sender by return email and then delete the email transmission and any copies of it from your system. Our privacy policy sets out how we handle personal information and can be obtained from our website.
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